Wells, W., Burnett, J., & Moriarty, S. (2003). Advertising: Principles and practice (6th ed.). Prentice-Hall.
Cita Chicago Style (17a ed.)Wells, William, John Burnett, y Sandra Moriarty. Advertising: Principles and Practice. 6th ed. New Jersey: Prentice-Hall, 2003.
Cita MLA (9a ed.)Wells, William, et al. Advertising: Principles and Practice. 6th ed. Prentice-Hall, 2003.
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