APA (7th ed.) Citation

Schultz, D. E., Tannenbaum, S. I., & Allison, A. (1996). Essentials of advertising strategy (3rd ed.). NTC Business Books.

Chicago Style (17th ed.) Citation

Schultz, Don E., Stanley I. Tannenbaum, and Anne Allison. Essentials of Advertising Strategy. 3rd ed. Lincolnwood, IL: NTC Business Books, 1996.

MLA (9th ed.) Citation

Schultz, Don E., et al. Essentials of Advertising Strategy. 3rd ed. NTC Business Books, 1996.