Proving the value of meetings and events how and why to measure ROI

Bibliographic Details
Main Author: Phillips, Jack J., 1945- (-)
Other Authors: Myhill, Monica, McDonough, James B.
Format: Book
Language:Inglés
Published: Birmingham : Dallas : ROI Institute ; Meeting Professionals International 2007
Subjects:
See on Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991004282579706719
Description
Item Description:Índex
Physical Description:xxviii, 344 p. : il., gràf., taules ; 23 cm
Bibliography:Bibliografia
ISBN:9780979028502