El Marketing de las naciones una aproximación estratégica a la creación de la riqueza nacional

Bibliographic Details
Main Author: Kotler, Philip (-)
Other Authors: Somkid Jatusripitak, Maesincee, Suvit
Format: Book
Language:Castellano
Published: Barcelona [etc.] : Paidós 1998
Series:Paidós estado y sociedad ; 60
Subjects:
See on Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991004154979706719
Description
Item Description:Reimpressions: 2009
Tít. orig.: The Marketing of nations. A strategic approach to building national wealth
Physical Description:542 p. : il., taules, quadres ; 24 cm
ISBN:9788449305672