Learning aid for use with basic marketing

Bibliographic Details
Main Author: Perreault, William D. (-)
Other Authors: MacCarthy, E. Jerome
Format: Book
Language:Inglés
Published: Chicago [etc.] : Irwin 1996
Edition:12th ed
See on Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991004058829706719
Description
Physical Description:[440] p. ; 28 cm
ISBN:9780256139914