Cita APA (7a ed.)

Perreault, W. D., & MacCarthy, E. J. (1996). Learning aid for use with basic marketing (12th ed.). Irwin.

Cita Chicago Style (17a ed.)

Perreault, William D., y E. Jerome MacCarthy. Learning Aid for Use with Basic Marketing. 12th ed. Chicago [etc.]: Irwin, 1996.

Cita MLA (9a ed.)

Perreault, William D., y E. Jerome MacCarthy. Learning Aid for Use with Basic Marketing. 12th ed. Irwin, 1996.