APA (7th ed.) Citation

Frank, T. (1997). The Conquest of cool: Business culture, counterculture, and the rise of hip consumerism. The University of Chicago Press.

Chicago Style (17th ed.) Citation

Frank, Thomas. The Conquest of Cool: Business Culture, Counterculture, and the Rise of Hip Consumerism. Chicago [etc.]: The University of Chicago Press, 1997.

MLA (9th ed.) Citation

Frank, Thomas. The Conquest of Cool: Business Culture, Counterculture, and the Rise of Hip Consumerism. The University of Chicago Press, 1997.