Todos los consumidores no son iguales la estrategia de márketing diferencial para conseguir la fidelidad de los consumidores a las marcas
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | Castellano |
| Published: |
Bilbao :
Deusto
cop. 1997
|
| Subjects: | |
| See on Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991004008389706719 |
| Item Description: | Ed. orig.: All consumers are not created equal : the differential marketing strategy for brand loyalty and profits. New York : John Wiley & Sons, cop. 1995 A llom 11461 |
|---|---|
| Physical Description: | 298 p. : il.; 23 cm |
| Bibliography: | Referències bibliogràfiques |
| ISBN: | 9788423414611 |
