APA (7th ed.) Citation

Barban, A. M., Cristol, S. M., & Kopec, F. J. (1996). Essentials of media planning: : a marketing viewpoint (3rd ed.). NTC business books.

Chicago Style (17th ed.) Citation

Barban, Arnold M., Steven M. Cristol, and Frank J. Kopec. Essentials of Media Planning: : A Marketing Viewpoint. 3rd ed. Lincolnwood: NTC business books, 1996.

MLA (9th ed.) Citation

Barban, Arnold M., et al. Essentials of Media Planning: : A Marketing Viewpoint. 3rd ed. NTC business books, 1996.