APA (7th ed.) Citation

McQuail, D. (1994). Mass communication theory: : an introduction (3rd ed.). Sage.

Chicago Style (17th ed.) Citation

McQuail, Denis. Mass Communication Theory: : An Introduction. 3rd ed. London [etc.]: Sage, 1994.

MLA (9th ed.) Citation

McQuail, Denis. Mass Communication Theory: : An Introduction. 3rd ed. Sage, 1994.

Warning: These citations may not always be 100% accurate.