Cita APA (7a ed.)

Baker, S. (1988). The advertiser's manual. John Wiley and sons.

Cita Chicago Style (17a ed.)

Baker, Stephen. The Advertiser's Manual. New York [etc.]: John Wiley and sons, 1988.

Cita MLA (9a ed.)

Baker, Stephen. The Advertiser's Manual. John Wiley and sons, 1988.