Ceppas, F., & Cuneo Zúñiga, A. R. (2009). Fighting private labels: How national brands face retailer brand competition.
Chicago Style (17th ed.) CitationCeppas, Filipa, and Andrés Ricardo Cuneo Zúñiga. Fighting Private Labels: How National Brands Face Retailer Brand Competition. 2009.
MLA (9th ed.) CitationCeppas, Filipa, and Andrés Ricardo Cuneo Zúñiga. Fighting Private Labels: How National Brands Face Retailer Brand Competition. 2009.
Warning: These citations may not always be 100% accurate.
