Cita APA (7a ed.)

Dibb, S., & Simkin, L. (2008). Marketing planning: A workbook for marketing managers. Cengage.

Cita Chicago Style (17a ed.)

Dibb, Sally, y Lyndon Simkin. Marketing Planning: A Workbook for Marketing Managers. Australia [etc.]: Cengage, 2008.

Cita MLA (9a ed.)

Dibb, Sally, y Lyndon Simkin. Marketing Planning: A Workbook for Marketing Managers. Cengage, 2008.