International marketing strategy analysis, development and implementation
| Main Author: | |
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| Other Authors: | |
| Format: | Book |
| Language: | Inglés |
| Published: |
London :
Cengage Learning EMEA
cop. 2008
|
| Edition: | 5th ed |
| Subjects: | |
| See on Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991002948559706719 |
| Physical Description: | XXIV, 462 p. : il.; 28 cm |
|---|---|
| Bibliography: | Índex |
| ISBN: | 9781844807635 |
