Jeannet, J., & Hennessey, H. D. (2004). Cases in global marketing strategies (6th ed.). Houghton Mifflin Co.
Cita Chicago Style (17a ed.)Jeannet, Jean-Pierre, y Hubert David Hennessey. Cases in Global Marketing Strategies. 6th ed. Boston: Houghton Mifflin Co, 2004.
Cita MLA (9a ed.)Jeannet, Jean-Pierre, y Hubert David Hennessey. Cases in Global Marketing Strategies. 6th ed. Houghton Mifflin Co, 2004.
Precaución: Estas citas no son 100% exactas.