Marketing research

Bibliographic Details
Main Author: Aaker, David A. (-)
Other Authors: Day, George S., Kumar, V., 1957-
Format: Book
Language:Inglés
Published: New York [etc.] : John Wiley & Sons cop. 2007
Edition:9th ed
Subjects:
See on Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991002931149706719
Description
Physical Description:XVII, 774 p. : il.; 26 cm
Bibliography:Ref. bibliogràfiques. Índex
ISBN:9780470050767