APA (7th ed.) Citation

Aaker, D. A., Day, G. S., & Kumar, V. (2007). Marketing research (9th ed.). John Wiley & Sons.

Chicago Style (17th ed.) Citation

Aaker, David A., George S. Day, and V. Kumar. Marketing Research. 9th ed. New York [etc.]: John Wiley & Sons, 2007.

MLA (9th ed.) Citation

Aaker, David A., et al. Marketing Research. 9th ed. John Wiley & Sons, 2007.