Harvard business review on doing business in China
| Otros Autores: | |
|---|---|
| Formato: | Libro |
| Idioma: | Inglés |
| Publicado: |
Boston :
Harvard Business School
[2004]
|
| Colección: | Harvard Business Review Paperback
|
| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991002926739706719 |
Tabla de Contenidos:
- Conté: The great transition / Kenneth Lieberthal and Geoffrey Lieberthal
- The Chinese negociation / John L. Graham and N. Mark Lam
- The hidden dragons / Ming Zeng and Peter J. Williamson
- Short-term results: the litmus test for success in China / Rick Yan
- Entering China: an unconventional approach / Wilfried Vanhonacker
- To reach China's consumers, adapt to Guo Qing / Rick Yan
- Trouble in paradise / Katherine Xin and Vladimir Pucik
- The forgotten strategy / Pankaj Ghemawat
