International marketing strategy analysis, development and implementation

Bibliographic Details
Main Author: Doole, Isobel (-)
Other Authors: Lowe, Robin
Format: Book
Language:Inglés
Published: Australia ; [New York] : Thomson cop. 2004
Edition:4th ed
Subjects:
See on Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991002857259706719
Description
Physical Description:xxi, 445 p. : col. il., gràf.; 28 cm
Bibliography:Referències bibliogràfiques. Índex
ISBN:9781844800254