International marketing strategy analysis, development and implementation
Main Author: | |
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Other Authors: | |
Format: | Book |
Language: | Inglés |
Published: |
Australia ; [New York] :
Thomson
cop. 2004
|
Edition: | 4th ed |
Subjects: | |
See on Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991002857259706719 |
Physical Description: | xxi, 445 p. : col. il., gràf.; 28 cm |
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Bibliography: | Referències bibliogràfiques. Índex |
ISBN: | 9781844800254 |