Doole, I., & Lowe, R. (2004). International marketing strategy: Analysis, development and implementation (4th ed.). Thomson.
Cita Chicago Style (17a ed.)Doole, Isobel, y Robin Lowe. International Marketing Strategy: Analysis, Development and Implementation. 4th ed. Australia ; [New York]: Thomson, 2004.
Cita MLA (9a ed.)Doole, Isobel, y Robin Lowe. International Marketing Strategy: Analysis, Development and Implementation. 4th ed. Thomson, 2004.
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