Cita APA (7a ed.)

MacDonald, M. H. (2002). An Introduction to marketing plans. Butterworth Heinemann.

Cita Chicago Style (17a ed.)

MacDonald, Malcolm H.B. An Introduction to Marketing Plans. Oxford: Butterworth Heinemann, 2002.

Cita MLA (9a ed.)

MacDonald, Malcolm H.B. An Introduction to Marketing Plans. Butterworth Heinemann, 2002.