Cita APA (7a ed.)

MacDonald, M. H. (2002). Marketing plans: How to prepare them, how to use them (5th ed.). Butterworth Heinemann.

Cita Chicago Style (17a ed.)

MacDonald, Malcolm H.B. Marketing Plans: How to Prepare Them, How to Use Them. 5th ed. Oxford, [etc.]: Butterworth Heinemann, 2002.

Cita MLA (9a ed.)

MacDonald, Malcolm H.B. Marketing Plans: How to Prepare Them, How to Use Them. 5th ed. Butterworth Heinemann, 2002.