McDonald, M., & Wilson, H. (2002). The New marketing: Transforming the corporate future. Butterworth-Heinemann.
Chicago Style (17th ed.) CitationMcDonald, Malcolm, and Hugh Wilson. The New Marketing: Transforming the Corporate Future. Oxford: Butterworth-Heinemann, 2002.
MLA (9th ed.) CitationMcDonald, Malcolm, and Hugh Wilson. The New Marketing: Transforming the Corporate Future. Butterworth-Heinemann, 2002.
Warning: These citations may not always be 100% accurate.