Comportamiento del consumidor decisiones y estrategia de marketing

Bibliographic Details
Main Author: Alonso Rivas, Javier (-)
Format: Book
Language:Castellano
Published: Madrid : ESIC 2001
Edition:4a ed. rev. y act
Subjects:
See on Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991002779899706719
Description
Physical Description:489 p. : il., gràf.; 24 cm
Bibliography:Bibliografia
ISBN:9788473562898