APA (7th ed.) Citation

Larréché, J., & Gatignon, H. (1998). Markstrat 3: The strategic marketing simulation. South-Western College.

Chicago Style (17th ed.) Citation

Larréché, Jean-Claude, and Hubert Gatignon. Markstrat 3: The Strategic Marketing Simulation. Cincinnati (Ohio): South-Western College, 1998.

MLA (9th ed.) Citation

Larréché, Jean-Claude, and Hubert Gatignon. Markstrat 3: The Strategic Marketing Simulation. South-Western College, 1998.