APA (7th ed.) Citation

Fitzsimmons, J. A., & Fitzsimmons, M. J. (2000). New service development: Creating memorable experiences. Sage Publications.

Chicago Style (17th ed.) Citation

Fitzsimmons, James A., and Mona J. Fitzsimmons. New Service Development: Creating Memorable Experiences. California: Sage Publications, 2000.

MLA (9th ed.) Citation

Fitzsimmons, James A., and Mona J. Fitzsimmons. New Service Development: Creating Memorable Experiences. Sage Publications, 2000.