APA (7th ed.) Citation

Bernhardt, K. L., & Kinnear, T. C. (1991). Cases in marketing management (5th ed.). Irwin.

Chicago Style (17th ed.) Citation

Bernhardt, Kenneth L., and Thomas C. Kinnear. Cases in Marketing Management. 5th ed. Homewood (Ill) [etc.]: Irwin, 1991.

MLA (9th ed.) Citation

Bernhardt, Kenneth L., and Thomas C. Kinnear. Cases in Marketing Management. 5th ed. Irwin, 1991.