APA (7th ed.) Citation

Farris, P. (2006). Marketing metrics: 50+ metrics every executive should master. Pearson Education.

Chicago Style (17th ed.) Citation

Farris, Paul. Marketing Metrics: 50+ Metrics Every Executive Should Master. Upper Saddle River: Pearson Education, 2006.

MLA (9th ed.) Citation

Farris, Paul. Marketing Metrics: 50+ Metrics Every Executive Should Master. Pearson Education, 2006.