Cita APA (7a ed.)

Farris, P. (2006). Marketing metrics: 50+ metrics every executive should master. Pearson Education.

Cita Chicago Style (17a ed.)

Farris, Paul. Marketing Metrics: 50+ Metrics Every Executive Should Master. Upper Saddle River: Pearson Education, 2006.

Cita MLA (9a ed.)

Farris, Paul. Marketing Metrics: 50+ Metrics Every Executive Should Master. Pearson Education, 2006.