Cita APA (7a ed.)

Marketing Science Institute & Deshpandé, R. (1999). Developing a market orientation. Sage Publications.

Cita Chicago Style (17a ed.)

Marketing Science Institute y Rohit Deshpandé. Developing a Market Orientation. Thousand Oaks, Calif.: Sage Publications, 1999.

Cita MLA (9a ed.)

Marketing Science Institute y Rohit Deshpandé. Developing a Market Orientation. Sage Publications, 1999.