Davila, T., Epstein, M. J., & Shelton, R. (2006). Making innovation work: How to manage it, measure it, and profit from it. Wharton School.
Cita Chicago Style (17a ed.)Davila, Tony, Marc J. Epstein, y Robert Shelton. Making Innovation Work: How to Manage It, Measure It, and Profit from It. Upper Saddle River: Wharton School, 2006.
Cita MLA (9a ed.)Davila, Tony, et al. Making Innovation Work: How to Manage It, Measure It, and Profit from It. Wharton School, 2006.
Precaución: Estas citas no son 100% exactas.