Cita APA (7a ed.)

Gali, J., & Coenders, G. (1996). Conceptualizing and measuring brand functions. ESADE.

Cita Chicago Style (17a ed.)

Gali, Josep, y Germà Coenders. Conceptualizing and Measuring Brand Functions. Barcelona: ESADE, 1996.

Cita MLA (9a ed.)

Gali, Josep, y Germà Coenders. Conceptualizing and Measuring Brand Functions. ESADE, 1996.