Consumer behavior and culture : consequences for global marketing and advertising

Consumer behavior and culture consequences for global marketing and advertising

Bibliographic Details
Main Author: Mooij, Marieke K. de (-)
Format: Book
Language:Inglés
Published: Thousand Oaks, Calif. : Sage Publications cop. 2004
Subjects:
Consumidors, Comportament dels
Consumidors > Psicologia
Màrqueting
See on Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991002345739706719
Description
Physical Description:xiv, 345 p. : il. ; 26 cm
Bibliography:Referències bibliogràfiques. Índex
ISBN:9780761926689
9780761926696

Similar Items