APA (7th ed.) Citation

Prahalad, C. K., & Ramaswamy, V. (2004). The Future of competition: Co-creating unique value with customers. Harvard Business School Press.

Chicago Style (17th ed.) Citation

Prahalad, C. K., and Venkatram Ramaswamy. The Future of Competition: Co-creating Unique Value with Customers. Boston, Massachusetts: Harvard Business School Press, 2004.

MLA (9th ed.) Citation

Prahalad, C. K., and Venkatram Ramaswamy. The Future of Competition: Co-creating Unique Value with Customers. Harvard Business School Press, 2004.