APA (7th ed.) Citation

Rice, R. E., & Atkin, C. K. (2001). Public communication campaigns (3rd ed.). SAGE.

Chicago Style (17th ed.) Citation

Rice, Ronald E., and Charles K. Atkin. Public Communication Campaigns. 3rd ed. Thousand Oaks: SAGE, 2001.

MLA (9th ed.) Citation

Rice, Ronald E., and Charles K. Atkin. Public Communication Campaigns. 3rd ed. SAGE, 2001.