Marketing management knowledge and skills

Bibliographic Details
Main Author: Peter, J. Paul (-)
Other Authors: Donnelly, James H.
Format: Book
Language:Inglés
Published: Boston : MacGraw-Hill-Irwin cop. 2004
Edition:7th ed
Subjects:
See on Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991002225819706719
Description
Item Description:Índex p. 861-876
Physical Description:XIX, 876 p. ; 26 cm
ISBN:9780072552171