Cita APA (7a ed.)

Peter, J. P., & Donnelly, J. H. (2004). Marketing management: Knowledge and skills (7th ed.). MacGraw-Hill-Irwin.

Cita Chicago Style (17a ed.)

Peter, J. Paul, y James H. Donnelly. Marketing Management: Knowledge and Skills. 7th ed. Boston: MacGraw-Hill-Irwin, 2004.

Cita MLA (9a ed.)

Peter, J. Paul, y James H. Donnelly. Marketing Management: Knowledge and Skills. 7th ed. MacGraw-Hill-Irwin, 2004.