APA (7th ed.) Citation

Lovelock, C. H. (1997). Mercadotecnia de servicios: : environments and operations (3a. ed.). Prentice Hall Hispanoamericana.

Chicago Style (17th ed.) Citation

Lovelock, Christopher H. Mercadotecnia De Servicios: : Environments and Operations. 3a. ed. Mexico: Prentice Hall Hispanoamericana, 1997.

MLA (9th ed.) Citation

Lovelock, Christopher H. Mercadotecnia De Servicios: : Environments and Operations. 3a. ed. Prentice Hall Hispanoamericana, 1997.