Estrategia y tácticas de precios una guía para tomar decisiones rentables

Bibliographic Details
Main Author: Nagle, Thomas T., 1951- (-)
Other Authors: Holden, Reed K., Moreno López, Yago
Format: Book
Language:Castellano
Published: Madrid : Pearson Prentice Hall cop. 2002
Edition:3a ed
Subjects:
See on Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991002165219706719
Description
Item Description:Reimpressions: 2007, 2008, 2010
Trad. de: The strategy and tactics of pricing. A guide to profitable decision making. 3rd ed., 2002
Physical Description:XXIV, 430 p. : il., taules ; 22 cm
Bibliography:Bibliografia. - Índex
ISBN:9788420535616