Cases in marketing management

Bibliographic Details
Main Author: Moutinho, Luiz (-)
Format: Book
Language:Inglés
Published: Wokingham, England [etc.] : Addison-Wesley cop. 1995
Edition:2nd ed
Subjects:
See on Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991002164529706719
Description
Physical Description:XIII, 329 p. : il. ; 24 cm
Bibliography:Inclou index
ISBN:9780201627442