Moutinho, L. (1995). Cases in marketing management (2nd ed.). Addison-Wesley.
Chicago Style (17th ed.) CitationMoutinho, Luiz. Cases in Marketing Management. 2nd ed. Wokingham, England [etc.]: Addison-Wesley, 1995.
MLA (9th ed.) CitationMoutinho, Luiz. Cases in Marketing Management. 2nd ed. Addison-Wesley, 1995.
Warning: These citations may not always be 100% accurate.