APA (7th ed.) Citation

Peter, J. P., & Olson, J. C. (1999). Consumer behavior and marketing strategy (5th ed.). Irwin/McGraw-Hill.

Chicago Style (17th ed.) Citation

Peter, J. Paul, and Jerry C. Olson. Consumer Behavior and Marketing Strategy. 5th ed. Boston, [etc.]: Irwin/McGraw-Hill, 1999.

MLA (9th ed.) Citation

Peter, J. Paul, and Jerry C. Olson. Consumer Behavior and Marketing Strategy. 5th ed. Irwin/McGraw-Hill, 1999.