APA (7th ed.) Citation

Keegan, W. J. (2002). Global marketing management: : a European perspective. Prentice Hall.

Chicago Style (17th ed.) Citation

Keegan, Warren J. Global Marketing Management: : A European Perspective. Harlow: Prentice Hall, 2002.

MLA (9th ed.) Citation

Keegan, Warren J. Global Marketing Management: : A European Perspective. Prentice Hall, 2002.