Marketing strategy : a decision-focused approach
| Other Authors: | |
|---|---|
| Format: | Book |
| Language: | Inglés |
| Published: |
New York :
McGraw-Hill
cop. 2003
|
| Series: | McGraw-Hill/Irwin series in marketing
|
| See on Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991002137889706719 |
| Item Description: | Índexs p. 352-365 |
|---|---|
| Physical Description: | XVIII, 365 p. ; 26 cm + 1 CD-ROM |
| Bibliography: | Bibliografia |
| ISBN: | 9780072466706 |
