Estrategias de publicidad y promoción
| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Book |
| Language: | Castellano |
| Published: |
Madrid :
Addison Wesley
cop. 2002
|
| Subjects: | |
| See on Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991002016489706719 |
| Item Description: | Índex Títol original: Advertising and sales promotion strategy |
|---|---|
| Physical Description: | XXII, 561 p. ; 28 cm |
| Bibliography: | Bibliografia |
| ISBN: | 9788478290475 |
