Lateral marketing new techniques for finding breakthrough ideas

Bibliographic Details
Main Author: Kotler, Philip (-)
Other Authors: Trías de Bes, Fernando, 1967-
Format: Book
Language:Inglés
Published: Hoboken, N.J. : Wiley 2003
Subjects:
See on Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991002005909706719

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