APA (7th ed.) Citation

Kotler, P., & Trías de Bes, F. (2003). Lateral marketing: New techniques for finding breakthrough ideas. Wiley.

Chicago Style (17th ed.) Citation

Kotler, Philip, and Fernando Trías de Bes. Lateral Marketing: New Techniques for Finding Breakthrough Ideas. Hoboken, N.J.: Wiley, 2003.

MLA (9th ed.) Citation

Kotler, Philip, and Fernando Trías de Bes. Lateral Marketing: New Techniques for Finding Breakthrough Ideas. Wiley, 2003.