Advertising and promotion an integrated marketing communications perspective
| Main Author: | |
|---|---|
| Other Authors: | , |
| Format: | Book |
| Language: | Inglés |
| Published: |
Boston, Mass. :
Irwin/McGraw-Hill
cop. 2004
|
| Edition: | 6th ed |
| Series: | Irwin/McGraw-Hill series in marketing
|
| Subjects: | |
| See on Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991002004619706719 |
| Physical Description: | XXVI, 779 p. : il. col.; 28 cm |
|---|---|
| Bibliography: | Bibliografia. Índex Glossari |
| ISBN: | 9780071214384 |
