Cita APA (7a ed.)

Belch, G. E., Belch, M. A., & Belch, G. E. (2004). Advertising and promotion: An integrated marketing communications perspective (6th ed.). Irwin/McGraw-Hill.

Cita Chicago Style (17a ed.)

Belch, George E., Michael A. Belch, y George E. Belch. Advertising and Promotion: An Integrated Marketing Communications Perspective. 6th ed. Boston, Mass.: Irwin/McGraw-Hill, 2004.

Cita MLA (9a ed.)

Belch, George E., et al. Advertising and Promotion: An Integrated Marketing Communications Perspective. 6th ed. Irwin/McGraw-Hill, 2004.