APA (7th ed.) Citation

Morris, D. (2003). Marketing strategy: A storytelling approach. University of New Haven Press.

Chicago Style (17th ed.) Citation

Morris, David. Marketing Strategy: A Storytelling Approach. West Haven, Conn.: University of New Haven Press, 2003.

MLA (9th ed.) Citation

Morris, David. Marketing Strategy: A Storytelling Approach. University of New Haven Press, 2003.

Warning: These citations may not always be 100% accurate.